ASCENT X PRODUCT LAUNCH
VITAMIX
Built to
Keep Up
The Ascent X blender had a lot to say—from smoothie shots to product closeups. We built visuals that flexed with the story, even when the product (and the timeline) changed mid-scene.
The Challenge
The product was still in prototype form during photography, and the CAD files were changing throughout the project. Add to that staggered deadlines for web, print, and packaging, and a standard approach wouldn’t hold.
THE SOLUTION
House combined practical photography and CGI, crafting a hybrid system that could adapt with every product change. Secondary brand colors and consistent composition gave the imagery cohesion—even as the components evolved.
“House Studio consistently delivers exceptional results, alleviating the production planning stress and keeping us informed about our project’s progress. They are an indispensable partner, ensuring quality outcomes for every project we entrust to them.”
Renée Coughlin
Creative Director Vitamix
The Result
Vitamix received a full library of cohesive, aspirational assets ready to launch across all platforms. The visuals elevated the product story while minimizing production strain—and set a new standard for future campaigns.
